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Published by Anastasia Goodstein, this resource provides daily news and commentaries about Generation Y for media and marketing professionals. Post a comment.
http://www.ypulse.com     [More Info...]

Rate this Page;  User Ranking:4.3

PBS: The Merchants of Cool@
Follows workers called "cool hunters", who search for the newest fads within the teenage community.
Category: top/ Communities - Culture/ Online Communities/ Digital Culture
Edited by: Spike
http://www.pbs.org/wgbh/pages/frontline/shows/cool/     [More Info...]

Rate this Page;  User Ranking:4.2

About.com: Articles & Resources on Marketing to Youth
Includes how-to articles on youth marketing, such as "The Secrets Behind Successful Youth Marketing."
http://marketing.about.com/od/marketingtoyouth/     [More Info...]

Rate this Page;  User Ranking:4.0

Public Attitudes Toward the Youth Marketing Industry and its Impact...
An academic and critical study on marketing to youth and its negative effects on children. PDF format.
http://www.jbcc.harvard.edu/publications/05_youthmarket ...     [More Info...]

Rate this Page;  User Ranking:4.0

Media Awareness Network - Special Issues for Tweens and Teens
Offers a marketing and consumerism article, from a critical perspective, devoted to issues related to tweens and teens. Learn about body image and advertising, tobacco and alcohol or the marketing of "cool" to teens.
http://www.media-awareness.ca/english/parents/marketing ...     [More Info...]

Rate this Page;  User Ranking:3.5

BrandWeek - Teens to Marketers: Get Real
Read a news report of a study that was conducted in 13 countries that found a worldwide generation is being guided by one ethical code, authenticity. Learn more about the 2006 GenWorld Teen Study (Energy BBDO).
http://www.brandweek.com/bw/news/recent_display.jsp?vnu ...     [More Info...]

Rate this Page;  User Ranking:3.0

Youth Marketing: There Is Just One World
This is an article by a marketing expert on how new technologies reach young people. Produced by the Public Relations firm Burson-Marsteller.
http://www.bm.com/pages/functional/youth_marketing_pov     [More Info...]

Rate this Page;  User Ranking:0.0


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